In order to maintain a competitive edge the Dutch company, Excellence Group, known best for their five-star resorts in the Caribbean, announced the restructuring of their brand at the beginning of 2012. Under the new structure, Excellence Group Luxury Hotels & Resorts will serve as the umbrella brand for the firms two product lines Excellence Resorts and the recently created Beloved Hotels- its answer to those seeking equilibrium between luxury, exclusivity and the convenience of all inclusive holidays.
Vice President of sales and marketing for the group, Ignacio Fernandez, had the following to say of the restructuring The goal of this restructuring is to meet the needs and demands of our clientele. Our mission is to always be attentive to satisfy our guests and to continuously surpass the highest standards of quality. We’re dedicated to offering an unforgettable experience of sophistication and pleasure in each of our properties.
Anyone hoping to book all inclusive holidays to Cancun for the entire family should consider the La Amada Hotel Playa Mujeres, recently renamed as The Beloved, Cancun. La Amada is not only one of the top Cancun hotels it is also the first hotel the Excellence Group Luxury Hotels & Resorts has launched under the new Beloved Hotels category, as such it represents the harmonious fusion between the luxury of a boutique hotel and the fun and convenience of an all-inclusive resort.
This five star luxury resort is ideally located a short 25 minutes away from the Cancun International airport and is fully equipped to meet the needs of any holidaymaker. In addition to a varied spectrum of land based activities and non-motorised water based activities, such as sailing, snorkelling and kayaking, the resort has all the ingredients for a unique fun filled Cancun holidays experience for the entire family. Facilities include four outdoor Jacuzzis, three swimming pools, kids pool and playground as well as a kids club for children between the ages of 4 and 12 years old, all these come in addition to a first class spa, fitness and dining experience.
In addition to the rebranding process, other exciting things have been happening for Excellence Resorts in Cancun as heavy investments were made into the adults only Riviera Maya Resort. The hotel group has announced that over two million dollars were invested in refurbishments and upgrades to the Excellence Riviera Cancun including an expansion of the gym facilities, which now includes a Fitness Trail with a scenic route, seven two-story Rooftop Terrace Suites kitted out with hydro spa pools and private rooftop terraces with breath-taking views as well as one exclusive Excellence Club Ocean Front Honeymoon Suite with Rooftop. The newly built honeymoon suite overlooking the beach-front comes with hydro spa pool, separate couples massage room, separate living room area and an additional Jacuzzi; all the trappings necessary for a romantic all inclusive holiday in Cancun.